Clocky and soft paternalist time

Meet Clocky. Clocky is a new type of alarm clock that has been specifically designed to ensure that you can no longer just ignore your morning wake-up call. As with all alarm clocks, you set Clocky before you go to bed: the difference is that come morning time you cannot simply turn Clocky off, roll over, and return to your repose.  This is because Clocky uses it wheels to throw itself off your bedside table, run away and hide. You thus have to reluctantly get out of bed and search for Clocky before it can be  turned off. It is hoped that by the time you have gone through this process of early morning exercise you are much less likely to return to bed and oversleep your alarm!

Clocky is part of a growing array of technologies and techniques that are now being used throughout the world to nudge people into making better and more productive decisions. As with deciding on a responsible time to get up in the morning the night before, we often find that when  people have time to reflect upon what is the best course of action they make fairly sensible decisions. Problems are said to occur, however, when time is tight, emotions are running high, or we are really enjoying a lie-in.



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