This latest entry into our Wiki-Glossary is the product of the problematic encounters we regularly have with the notion of the rational. In behaviour change circles the notion of the rational is a consistent topic of debate and a key policy goal. Our sense, however, is that as a term it is at best shrouded in misunderstanding, and at worst co-opted to serve particular moral ends. Here is our humble attempt to redefine what we might mean by the rational. If you disagree with this vision let us know, the point of this Wiki-Glossary is to build shared understandings of key terms like this.
Rational adjective. Pertaining to the application of reason. In general parlance, the term rational is used to denote a normative (moral) position (compared to “morally dubious” irrational actions), and also to specify a more specific set of behavioural practices. In terms of behavioural practices, the rational has come to be associated with processes of measured deliberation and reflection on the likely outcomes of certain courses of actions. In more narrow economic terms, rational actions are associated with those in which personal utility and self-interest are prioritised. In moral terms, rational action is often deemed as good because it militates against emotional responses to situations (expressed in terms of fear, anger, pleasure and joy), and the associated forms of arbitrary, and the potentially damaging, actions that can ensue.
Putting these conventional, and quite specific, understandings of the rational to one side, it is perhaps best to think of rational actions as forms of behaviour for which we can give a reason (the “application of reason” is then understood not as a set of logical procedures, but as the ability to actually give a reason for action). Understood on these terms, rational decision-making is disconnected from its moral association with deliberative self-interest, and can be seen as any form of action that is connected to a conscious prompt. Conscious prompts can, of course be the product of reflection, calculation, and attempts to secure personal interests, but they can also be the result of emotional responses (including empathy, care for others, and a felt sense of the situation). Understanding the rational in this way has two primary advantages. First, it means that the rational need not be associated with a narrow, and potentially divisive, economic understanding of human motivation. Second, it enables us to recognize that humans have the capacity for great emotional intelligence, which is often produced at the interface of deliberation, gut reactions, and the negotiation of a variety of everyday situations.